Woman working calmly on a laptop, hands typing

Creative Developer

Design by Cristina

Beautifully designed software and digital experiences for service-based businesses.

Built with deep roots in aesthetics and wellness.

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Introducing Clarafide

Say goodbye to paper intake forms

Clarafide is a branded digital intake system made for wellness practices. Your clients complete their medical history, skin history, consent, and consultation forms from their phone before they ever sit in your chair.

Live Demo
  • Branded with your logo and colors
  • No login, no app download
  • Allergies flagged at a glance
  • Built around your practice's workflow
Client filling out a form on their phone Aqua Pura Spa client intake form on a phone

Tools built for how you actually work

Browse, purchase, and download in one place.

SaaS Tools

Ongoing software built for service-based businesses. More tools launching soon.

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Standalone Tools

One-off tools built for staying consistent, without overcomplicating your day.

The Daily5 is free, my gift to you.

Prefer pen and paper? Grab the Daily5 Notebook on Amazon.

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Beauty Industry Tools

Specialized resources for estheticians, spa owners, and beauty entrepreneurs, including aftercare cards, client intake forms, service menus, and full launch kits for new businesses.

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E-Books

Professional, editable e-books you can brand and resell, covering skincare, small-business basics, and productivity.

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How I approach a brand

Eighteen years of building thoughtful, functional digital experiences for businesses that care about how they show up. If you're curious how a project might look, here's what's involved.

Solutions & Investment
  • Crafting Your Brand

    Defining a unique identity, consistent messaging, and a compelling visual presence.

  • Web site Design

    Establishing an online presence that showcases your products or services effectively.

  • Design Elements

    Developing or refining logos, color schemes, and visual systems.

  • Marketing

    Strategizing campaigns and keeping brand consistency across every platform.

A Little About Cristina

Intentional design, built with purpose

For more than eighteen years, I've been creating thoughtful, functional digital experiences for people and businesses with ideas worth bringing to life. My work spans a range of industries, with particular insight into aesthetics, wellness, and service-based businesses. I'm open to projects of all kinds. If you're curious what working together could look like, here's what's involved.

Becoming a licensed esthetician and owning my own aesthetics spa gave me an inside view of what small business owners need to show up well online, insight that reaches far beyond one industry. That perspective shapes how I think, but design and strategy still come first. I'm the same person who has spent nearly two decades figuring out how to make a brand feel clear, calm, and completely like itself.

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Say hello

Questions about a product, a brand project, or just want to connect, send a note and I'll get back to you.